IF YOU CAN'T EXPLAIN IT SIMPLY

Have you ever read the values of a company on the business's website? So many times you see these long-winded statements describing each of their core values. On top of that, it doesn't really tell you what it means, it just tells you what it looks like or who for...

Let's not add in the stuff we talked about last week like the obvious price of entry stuff (Service Honesty, Integrity, Trust).

The values on many business sites represent an outwardly facing "brand narrative" that the business thinks the consumer wants to hear. And they use so many words to describe each value. It ends up becoming a hashtag#WordSalad.

Firstly, please remember that your core values should be the unique thinking of your business. the 4 - 6 things that make your business unique in how you think about the problem you are passionate about solving (hashtag#Purpose).

Nobody will end up reading this tossing of words, nor will your team be able to use them to make smarter decisions. 

You should be able to articulate all your values and what they mean in 36 or less words...in total...not for each one!

Write out the unique thought like this:

Insight - Anticipate and act in advance

Simplicity - Freedom from complexity

Each value should be defined in a sentence or statement of 5 words or less. They don't need to say who for, as they should apply to all stakeholders in the business!

If you want some help with your values, talk to us about how to set them up right.

You can download our FREE workbook here:

 https://pages.circleleadershipglobal.com/values-pdf

Dave Clare, CEO & Founder - Circle Leadership

WEEKLY CLARISM

Please see above...you get the point.