The Real Power of a Defined Cultural Framework

For a few weeks now we have been celebrating all our clients and the cultures they are building. 

Why?

To solve the people puzzle in your business.

Think back to the last jigsaw puzzle you tackled. Remember that overwhelming sensation when you started? Yet, when the pieces came together, clarity emerged. This is precisely what happens in businesses that nail their cultural framework.

We hear things like this...

Before diving into alignment:

• We were like ambitious climbers without a map - motivated, sure, but perhaps heading up the wrong mountain.
• Explaining our ethos to newcomers? Imagine trying to describe a movie's plot with half the scenes missing.
• Mixed messages to stakeholders made us sound like we had multiple personalities. Not the best look, right?

But then, things shifted.

After sharpening our focus on purpose, values, vision, and mission:

• We started marching to the same drumbeat, chasing a unified vision that was bigger and bolder.
• Our team, whether Jane in accounting or Raj in sales, became fluent in the language of our culture. Willis Temby isn't just a brand; it's a belief system.
• Our decision-making transformed from a chaotic brainstorm to a streamlined, on-brand symphony.
• And let me tell you, the market noticed. We're not just crunching numbers; we're sealing deals with the allure of our potent cultural vibe.

So, what's the payoff?

• Our marketing now moves with purpose, every message in tune with our core vision.
• The workplace vibe? Electric. The alignment led to an undeniable spike in satisfaction and productivity.
• But it doesn't stop with us. This newfound clarity echoes in our client interactions, raising their game along with ours.

Let's get real: Mapping out your cultural framework isn't a mere boardroom exercise. It's a revitalizing journey, a rediscovery of your company's heartbeat and projecting that pulse in every endeavour.

So, to all my fellow CEOs and business heavyweights: Isn't it time you laid out your pieces and solved that puzzle?

 

Dave Clare

Chief Evolution Officer, Circle Leadership Global.

 

WEEKLY CLARISM

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